The School of Visual Arts (SVA) is a leading art and design college in NYC. Its library offers 44 unique research guide pages to help students start their research with curated resources and tips across various subjects.
SVA Library faced a high volume of inquiries and aimed to make its services more self-serve, reducing reliance on direct librarian support. It also hoped to increase effective use of research guides, but a lack of insight into how users navigate the site made it challenging to improve.
To deliver the most impact within a limited timeframe, we selected the most frequently used and easily templatized pages for our testing scope. We designed tasks to reflect early-stage research scenarios, aligning with the guide’s intent. In both tasks, participants were asked to find resources relevant to a prompt using the descriptions on the pages.
As a first step in our analysis, we used a rainbow sheet to synthesize common behavioral patterns and RTA feedback, giving us a broad overview of the core findings. Next, we triangulated quantitative metrics, eye-tracking data, and user quotes to extract insights and craft the story. Eye-tracking revealed what users actually did; quotes explained why they behaved that way, uncovering their needs; and quantitative metrics quantified the impact and severity of each issue.
While 79% of students could complete the tasks, SUS score of just 41.3 indicates the user satisfaction of the research guide pages is poor. We identified 2 major UX issues each for the online resources and design archives pages.
In the testing sessions, we identified that uses prefer to use the search bar because they expected the search bar could show them the related resources sooner, like they experience in other websites.
Students often try to search, but the current functionality fails to return relevant databases when keywords are complex—such as those with multiple words or typographic errors.
Instead of using the search bar, students attempted to skim the page, but the dense text and lack of information hierarchy made this difficult.
I recommended improving skimmability to help SVA students better understand the databases and more easily identify those relevant to their research. Specifically, I suggested increasing the logo size, enhancing the font size and weight of database labels, adding short keywords, and reducing the amount of descriptive text.
I recommended enhancing the search functionality to be more robust, regardless of the keywords used, for example, by better handling complex queries and correcting typographic errors.
Many students navigated the page without grasping how columns were divided by category. The labels were too small to see, and the categories themselves were unclear and sometimes overlapped, offering no reliable cues to help users focus their search.
Because there was no clear category focus, many users scrolled inconsistently between columns. They often had to scroll back up multiple times to catch skipped resources, affecting efficiency. More importantly, the layout created unexpected attention gaps, with the third column receiving less attention than the first two columns.
We recommended using the existing tab component to group resources, making categories more visible and ensuring feasibility. We also advised switching to a single-column layout so users don’t have to jump between columns, which enhances efficiency and eliminates unexpected attention gaps.
At the end of the project, we presented our research findings and recommendations to the client and shared slide deck, problem list, video reel and visual summary. They found our insights both interesting and helpful. Despite website constraints and a limited timeframe, we successfully focused on high-impact areas and delivered recommendations applicable to other research guides, as reflected in the following client quote.